At the height of the Black Lives Matter demonstrations last summer, PepsiCo decided to replace the “racist” Aunt Jemima name for pancake mix and syrup with something else. Since then, Pepsi’s marketers have been working around the clock to come up with a suitable moniker. And now they have revealed their selection: Pearl Milling Company.
In June 2021, the new packaging should be in stores everywhere. Products with the Racist Label will continue to be available until then, but they will come packaged without the image of the famous character.
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